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Consumers Tell the Most Powerful Stories about Your Brands
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View ArticleSocial Media and the Rebirth of the Storyteller
In online communities it is the content that matters most. People talk to and with each other not because they know each other or are already connected. Rather, because they share a similar interest,...
View ArticleStories Synchronize Brains
An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person...
View ArticleHow Can We Help Miguel?
[Written for DML Central. More comments there.]One of the hardest parts of doing fieldwork is hearing difficult, nuanced stories that break my heart. The more complicated the story, the harder it is to...
View ArticleThe Original Crowd
I'd like to skip past any hint of commentary on religion, per se, and talk about Judaism's Passover holiday as the most brilliant ever crowdsourcing campaign.Passover is the annual retelling of the...
View ArticleNever Ending Stories
I read this Frog Design piece a while back and it's stuck in my mind ever since. It's an interview with artist Jonathan Harris (he of We Feel Fine fame) about his (not yet live) new project that is...
View ArticleVivid Stories Change Donor Behavior
A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death – abstractly or specifically. They used a detailed story which placed...
View ArticleCNN Thinks LOL Cats Are the Future of News
Now that CNN and BuzzFeed have joined forces to create a new online video destination, the meme-ification of the news is almost complete. The viral celebrities, the LOL cats, and the Listicles have...
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